more details from Nbc.com
“It’s an exciting day,” said Adam Levin, the company’s new CEO. “We have really the largest brand in cannabis, really the trusted brand, that we’ve been able to acquire at a time when obviously legalization trends are burgeoning and the industry as a whole is exploding.”
With marijuana legal in some form in 26 states and the District of Columbia, Levin and his partners believe it’s the perfect time to acquire the company with a mainstream brand name and a colorful reputation.
While many magazines have struggled in recent years, High Times says it has retained a loyal print subscriber base of more than 200,000 with millions more following it online. “We’re the Wine Aficionado of the cannabis industry,” he said. source: nbc.com