Dancehall + Roots=Vibes

Tag archive

miami

Dexta Daps Vs Jabba Vs Charlie Blacks 2017

in Reggae News by

Dexta Daps gets banned from Jabba’s Best of the Best Concert series. As one of the biggest and most reputable reggae shows stateside, Best of the Best offers dancehall heads an opportunity to experience real JA festival vibes without having to actually leave the country.

Allegedly Dex arrived late demanding 10 extra tickets, and intentionally did not perform at his scheduled time saying he was owed money from a prior Jabba promotion the Love and Harmony Cruise 2017 .

This, Jabba says, is what caused the show to go overtime and at 12am when headliner Movado was set to touch the stage curfew authorities shut the show down. Jabba sent out his sincerest apologies via media outlets taking full responsibility and expressing his gratitude to fans while assuring them that this would be a one time occurrence.

The following banning of Dex seems to send a clear sign that the promoter/DJ intends to make good on his promise. Dex on the other hand has a full plate of international attention right now so I don’t see the ban having a major impact on his career stateside. Dex recently dropped his mixtape for free in a move that promises more listenership and marketing no matter what happens. Download that here and his video for Bring it to the Owner (released last month) is said to have broke the internet when it dropped.

I should note that Charlie Blacks complained about a similar incident in a live Instagram vid explaining that he was even listed on the Best of the Best Line up before his management confirmed while still being owed prior an outstanding balance from the promoter/dj For his 9 mile festival performance. Listen to that below.

Yet like Dex has been riding high this year Charly is riding his own waves after scoring a hit on the Billboard charts and gaining record breaking sales he climaxed with a performance on Wendy Williams this month. That’s not bad and the summer just started. Charly performed his hit single Party Animal which was released in 2015 the song broke a milestone in Dancehall with $100 million streams on Spotify. Charly is set to perform at Hot 97’s Summer Jam 2017 and Wendy’s Mixtape Block Party at Coney Island Boardwalk on July 23rd.

Likewise Jabba took to Instagram Live to give his last comment on BOB2017 and is on to the next one now preparing for the Summerfest Cruise set to depart June 30th 2017. Listen to Jabba’s InstaLive on why Movado didn’t perform here.

Dexta Daps-2017 Best of the Best- Miami-video

in Reggae News by

Major Lazer and Bacardi Mix well Together

in Reggae News by

Major Lazer is now the Minister of Rum according to Bacardi and rightfully so.

Bacardi just dropped their new campaign featuring Major Lazer (May 30) and it is fire.

The commercial makes me think of the normality we turn up with music. Beats and lyrics pulse through our ears and back into our experience with movement. It becomes dance. At first glance I thought I’d accidentally opened up an extra window which randomly started playing some soca in my head. Normal tings, but the commercial on my main screen had me stuck.

The visuals initially hearkened Cuba or DR but the drum n bass was quintessentially Trini.

I notice the not the so Spanish characters moving to the soca pumping from my computer’s invisible not so open window. There are no comments and the description box reads: Its Summer. Break Free. Thank you Bacardi, will do. The the track will make you want to pull it up. Do so.

The campaign is accompanied by a series of summer concerts that reinforce “The Sound of Rum” and Major Lazer’s own custom blend of spirits in collectible bottles. Watch, listen and feel Bacardi below.

More Details about Bacardi x Major Lazer from Variety.com

“We worked with them on creating a music program, which is going to be signified by the new single we have coming out,” says Jillionaire. The new tune, designated as “The Sound of Rum,” will officially be unveiled this Friday at a Bacardí and Major Lazer “friends and family” bash on a private beach in Miami. The event is the kickoff for what will be a series of Bacardi-sponsored summer performance events by Major Lazer distinct from their regular tour schedule.

“Every brand wants to have a place in music,” says Liz Walaszczyk, global head of music at Bacardi. “The Sound of Rum is Bacardí with a beat.” Or Major Lazer with a flavor. The group traveled to the company’s  distillery in Puerto Rico, and worked with maestro de rum Manny Oliver to create Bacardí Major Lazer Limited Edition Rum, available in the U.S. for $19.99 in mid-June and in select international markets in September.

The Lazer trio “went into the lab and did two or three different mixtures, and then taste tests,” Jillionaire explains. The result is described by Bacardí as “a blend of light and heavy dark rums, aged two to three years, and featuring notes of tropical fruit, cedar almonds and vanilla” and summarized by Jillionaire as “pretty delicious.”

Jillionaire, whose real name is Christopher Leacock hails from Trinidad. Walsh is from Jamaica, and Diplo from Florida, all three drenched in tropical culture. Jilli  considers rum as much a part of his heritage as the Caribbean soca and dancehall beats that influence Major Lazer’s music. “Growing up in the islands, I worked in bars for many years learning how to master the perfect rum cocktail. It’s a big part of the culture, and something I’m passionate about,” he says.

Working with an annual marketing budget of approximately $50 million, according to Kantar Media, Bacardí brings a lot of clout to the party. “Bacardí has a strong track record in music, executing at global festivals,” Walaszczyk says of the association, which was announced in January. “This is a true collaborative partnership across the board, where we’ll get to pick their brains. It’s not a typical promotion.” The company actually advertised the Minister of Rum position as part of a nationwide job search, with responsibilities that include “Extensive global travel” and “a strong command of the digital and social media space.”

The Major Lazer sound, as well as the fireworks, dancing and beach props that are hallmarks of their live shows, make them natural brand partners, the DJ Jillions explains. “Our saying is ‘make the world smaller by making the party bigger.’ This is all about enjoying summer with your friends, and ways to do that with music and a nice rum cocktail.” source: Variety.com

Go to Top